{"id":7174,"date":"2023-11-21T18:44:19","date_gmt":"2023-11-21T18:44:19","guid":{"rendered":"https:\/\/www.gispsolutions.com\/digital-marketing\/seo\/"},"modified":"2023-11-23T20:49:02","modified_gmt":"2023-11-23T20:49:02","slug":"seo","status":"publish","type":"page","link":"https:\/\/www.gispsolutions.com\/en\/digital-marketing\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7174\" class=\"elementor elementor-7174 elementor-3036\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d759078 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d759078\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4394131\" data-id=\"4394131\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17b24da elementor-widget elementor-widget-heading\" data-id=\"17b24da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Search Optimizations (SEO and SEM) and Social Networks<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8bb9a elementor-widget elementor-widget-text-editor\" data-id=\"3c8bb9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Why should you choose us to manage your promotion on search engines and social networks?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-275050c elementor-widget elementor-widget-text-editor\" data-id=\"275050c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have ever worked with agencies or technicians, you understand the difficulty that arises countless times in defining, delimiting and integrating the scope of activity of those who created the website, manage its hosting and promote it on Google, Facebook or Instagram. It would probably be useful to have the same team working on all aspects that concern your digital presence and promotion, from technical solutions, maintenance and prevention and also promotion.<\/p>\n<p>Well, that&#8217;s our biggest differentiator. With a small but multidisciplinary team, we ensure the creation, management and maintenance of all aspects of your digital presence, allowing you to benefit from a broad and complete view of all digital media, mechanisms and indicators, from website hosting , creation, and updating of it, optimization in search engines and promotion of it on search and social networks.<span style=\"color: var( --e-global-color-text );\">  <\/span><\/p>\n<p>Our solutions integrate because they are developed from scratch to make this happen. We are a Global, 360 solution for everything you need in the digital field.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7addc6 elementor-widget elementor-widget-heading\" data-id=\"e7addc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO Management and Digital Marketing services can encompass<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b613230 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b613230\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a3a142\" data-id=\"3a3a142\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-884aefa elementor-widget elementor-widget-text-editor\" data-id=\"884aefa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Definition and parameterization of channels to be used according to a defined strategy. What are the channels:<\/p>\n<p><strong>Organic<\/strong>: Google Analytics + Search Console + Server Measurements + Website + Integration with Linkedin, Facebook and Youtube Profiles\/Groups\/Pages<br \/><strong>Paid<\/strong>: Google Ads + Facebook Ads &amp; Pixel + Linkedin Ads integration<br \/><strong>Complementary<\/strong>: Newsletters + Landing Pages<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-684cb32\" data-id=\"684cb32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91eb951 elementor-widget elementor-widget-text-editor\" data-id=\"91eb951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Continuous monitoring and maintenance of channels<\/li>\n<li>Content creation (campaigns, advertisements, publications, newsletters, &#8230;)<\/li>\n<li>Competition analysis and monitoring<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-51ddd58\" data-id=\"51ddd58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94bb318 elementor-widget elementor-widget-text-editor\" data-id=\"94bb318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Proactive participation in the design and implementation of the SEO and SEM strategy<\/li>\n<li>Critical analysis and interpretation<\/li>\n<li>Custom Reports<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b97799f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b97799f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d699bbd\" data-id=\"d699bbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f14d62 elementor-widget elementor-widget-heading\" data-id=\"9f14d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What to take into account<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68951ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68951ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b7aaf14\" data-id=\"b7aaf14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-267169f elementor-widget elementor-widget-text-editor\" data-id=\"267169f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Basic technological instruments to generate and measure traffic:<\/p>\n<ul>\n<li>Hosting: Is it safe? Will it allow me to monitor traffic? Does it allow me to manage DNS zones and add records easily? Do you have traffic limits?<\/li>\n<li>Website: Is it safe? Does it meet GDPR requirements? Does it allow you to monitor traffic? What function is it optimized for? Sales, Branding, Content Distribution, Operational Process Management?<\/li>\n<li>Organic Positioning: Where, how and to whom does my website appear now? Do I want it to appear differently? Do I want it to appear to other audiences? Do I want to increase short, medium or long term traction?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31075e3\" data-id=\"31075e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee803cd elementor-widget elementor-widget-text-editor\" data-id=\"ee803cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you decide to implement paid campaigns:<\/p>\n<ul>\n<li>Campaigns (Duration, Ad Groups, Maximum Daily Costs)<\/li>\n<li>Ad Groups (How many, At what times, On what days, For whom (Geographically and Demographically), with what landing pages, With what message, with what keywords, only google or with partner networks and display)<\/li>\n<li>Monitoring and adjustments: can we define conversion metrics? Are we able to value them, are we able to monitor and adjust parameters based on results? How frequently?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3568318 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3568318\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5c86a1\" data-id=\"c5c86a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69c82d3 elementor-widget elementor-widget-heading\" data-id=\"69c82d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Basic concepts and methodologies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6a2e9 elementor-widget elementor-widget-image\" data-id=\"5e6a2e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1001\" height=\"263\" src=\"https:\/\/www.gispsolutions.com\/wp-content\/uploads\/2022\/01\/quadro-1.png\" class=\"attachment-full size-full wp-image-6940\" alt=\"\" srcset=\"https:\/\/www.gispsolutions.com\/wp-content\/uploads\/2022\/01\/quadro-1.png 1001w, https:\/\/www.gispsolutions.com\/wp-content\/uploads\/2022\/01\/quadro-1-300x79.png 300w, https:\/\/www.gispsolutions.com\/wp-content\/uploads\/2022\/01\/quadro-1-768x202.png 768w, https:\/\/www.gispsolutions.com\/wp-content\/uploads\/2022\/01\/quadro-1-200x53.png 200w, https:\/\/www.gispsolutions.com\/wp-content\/uploads\/2022\/01\/quadro-1-400x105.png 400w, https:\/\/www.gispsolutions.com\/wp-content\/uploads\/2022\/01\/quadro-1-600x158.png 600w, https:\/\/www.gispsolutions.com\/wp-content\/uploads\/2022\/01\/quadro-1-800x210.png 800w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93007dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93007dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44bef13\" data-id=\"44bef13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ea53b7 elementor-widget elementor-widget-text-editor\" data-id=\"6ea53b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leveraging metrics and data for complementary channels and Organic reinforcement:<\/p>\n<ul>\n<li>Can we use collected results for alternative digital media? (Example: adjustments to website communication, newsletter, physical communication at points of sale, etc.)<\/li>\n<li>What complementary or competing actions should be triggered after campaigns? (Ex.: Newsletters, campaigns in physical media, SMS broadcast, outbound campaigns)<\/li>\n<li>When I stop campaigning, what effect does it produce organically?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Search Optimizations (SEO and SEM) and Social Networks Why should you choose us to manage your promotion on search engines and social networks? If you have ever worked with agencies or technicians, you understand the difficulty that arises countless times in defining, delimiting and integrating the scope of activity of those who created the website, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.gispsolutions.com\/en\/digital-marketing\/seo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SEO&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":7170,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-7174","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.gispsolutions.com\/en\/wp-json\/wp\/v2\/pages\/7174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gispsolutions.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gispsolutions.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gispsolutions.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gispsolutions.com\/en\/wp-json\/wp\/v2\/comments?post=7174"}],"version-history":[{"count":3,"href":"https:\/\/www.gispsolutions.com\/en\/wp-json\/wp\/v2\/pages\/7174\/revisions"}],"predecessor-version":[{"id":7268,"href":"https:\/\/www.gispsolutions.com\/en\/wp-json\/wp\/v2\/pages\/7174\/revisions\/7268"}],"up":[{"embeddable":true,"href":"https:\/\/www.gispsolutions.com\/en\/wp-json\/wp\/v2\/pages\/7170"}],"wp:attachment":[{"href":"https:\/\/www.gispsolutions.com\/en\/wp-json\/wp\/v2\/media?parent=7174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}